What Is Google's PageRank?

PageRank is part of Google's method of ranking web pages. Google explains it best at their web site:

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important.""

It is important to remember that PageRank is but one factor Google uses to determine the rank of a web page in the search results. This is why you can find pages with a lower PageRank listed above pages with a higher PageRank. Google also factors in the content of the page and the pages linking to it.

Don't become overly concerned about your PageRank. Focus instead on properly building a high quality site with loads of great content that serves your visitors well. If you do this, improved PageRank will follow naturally